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GSCB eNews
May 28, 2008
Following our initial announcement concerning the changes that will
be taking place with our eNews, we received valuable feedback from a
few of our volunteers and parents. We want to thank those of you
who contacted us for taking the time to write and share your
thoughts and concerns with us. You obviously care very much about
this organization and we appreciate your feedback. We would like to
take this time to briefly update you on how and why we came to these
conclusions concerning these communications tools.
While analyzing the eNews' effectiveness and use, we discovered that
less than 1% (or roughly 1,000) of our
entire membership base was actually opening and reading the eNews.
Because less than 1% of our entire Girl Scout family was utilizing
the eNews, the vast majority of parents, volunteers and girls were
not getting the information they needed to stay informed about
upcoming Girl Scout events and activities.
By contrast, we have over
8,000 visits
to our website per month, and efforts are being taken to increase
that traffic, especially among parents of Girl Scouts. The
information that will be available on the website can be accessed 24
hours a day, 7 days a week year round, and can be accessed by
virtually any computer, public or private. Additionally, the
Communications department is working hard to revamp the website to
be more user friendly, easier to navigate and have the most
up-to-date information possible.
Of course, we will continue to send shorter, abbreviated emails to
you, reminding you to visit our website, and with specific links
that you can click to get important information like registration
form, event pages and more. We also encourage you to make our
website
www.GSCB.org your homepage, or add us
to your Favorites, so that our site will never be more than a click
away.
A note to community partners
- if you previously listed your organization's upcoming "Girl Scout
Days" and patch programs in the e-News, we invite you to consider
placing an affordable advertisement in our Council Calendar.
The Calendar is produced annually and is mailed directly to 13,000
Girl Scout families across the region! To find out more about this
wonderful targeted marketing opportunity, please contact
Denise Eberspeaker at (410) 742-5107 ext. 27.
Thank you for your continued support of Girl Scouts!
Sincerely yours,
Melissa
Cox
Director of Communications and Advocacy
(302) 456-7170
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