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GSCB Promotes New Chief Operating Officer and Chief Marketing and Communications Officer from Within


Ashley Bulley, Chief Operating Officer (left) and Amanda Hoprich, Chief Marketing and Communications Officer (right)

Girl Scouts of the Chesapeake Bay is thrilled to announce the promotions of two of our valued staff to our executive leadership team, effectively immediately. Ashley Bulley, former Senior Director of Volunteer Support and Organizational Analytics, has been promoted to Chief Operating Officer (COO). Amanda Hoprich, former Senior Director of Marketing and Communications, has been promoted to Chief Marketing and Communications Officer (CMCO).

Ashley Bulley earned her Master’s in Public Administration and Certificate in Nonprofit Administration from Penn State University, a Bachelors of Communication Studies from the University of Lynchburg, and in 2019, completed a Data Analytics Certificate through Harrisburg University of Science and Technology. Ashley started her career with Girl Scouts as a camp counselor in Wasilla, Alaska and has fond memories of the environment and bonds she found with her fellow counselors. Over the last seven years, Ashley has developed a diverse set of skills as a Council Staff Member at both Girl Scouts in the Heart of Pennsylvania and our very own Girl Scouts of the Chesapeake Bay. While working in the nonprofit sector, her positions have revolved around developing and implementing strategic volunteer support and recruitment processes, while streamlining and creating organizational efficiencies, all the while offering an amazingly high level of customer service. Ashley brings a commitment to sustainable multi-year membership growth that is rooted in increasing the visibility, awareness, and reach of Girl Scouting in the communities we serve. Ashley is excited to continue to bring her enthusiasm and innovation to the Girl Scouts of the Chesapeake Bay in her new role as Chief Operating Officer.

Amanda Hoprich is a graduate of Pennsylvania State University with a Bachelor’s of Arts in English Literature, and later pursued a graduate certificate in Secondary Education from King’s College. She began her career as an educator and working for a non-profit providing behavioral health services to youth and their families. Amanda launched two of Pennsylvania’s first school based behavioral health (SBBH) services in the Wilkes Barre area school district. Amanda has had an eclectic blend of retail marketing, real estate marketing, media sales, and youth serving in her background. Amanda has been with Girl Scouts since 2018 serving as a Regional Director and Director of Recruitment at Girl Scouts in the Heart of Pennsylvania, and coming on board at Girl Scouts of the Chesapeake Bay in 2020. Amanda began at GSCB as Director of Marketing and Communications, overseeing marketing, retail, and recruitment. Her creativity and knack for making an imprint in a digital savvy world, quickly became useful in serving membership through virtual programming, PR, and revamping our Girl Scout Cookie Program. Amanda formerly served as Sr. Director of Marketing & Communications, overseeing the marketing team, GSCB programming, and GSCB product programs. She looks forward to taking on her new role as Chief Marketing and Communications Officer.

When they arrived at GSCB in March 2022, both Ashley and Amanda hit the ground running, playing key roles during the pandemic to ensure the success of our council during a time of extreme uncertainty.

Ashley and Amanda are both valued members of our leadership team. Under their direction, GSCB has solidified its place as one of the top Girl Scout Councils in the nation. Having worked side-by-side with them for the past two years, I have every confidence that they will both succeed in moving our organization and the Girl Scout Movement forward through these new roles.” says Claudia Peña Porretti, J.D., CFRE, Chief Executive Officer at Girl Scouts of the Chesapeake Bay.

With the help of their teams, Ashley and Amanda will be working to provide excellent Girl Scout and volunteer support, deliver exceptional customer service, and launch new and virtual girl initiatives and programming that serve the Girl Scout mission of building girls of courage, confidence and character who make the world a better place.