Today, Girl Scouts of the Chesapeake Bay and Girl Scouts of the USA (GSUSA) announced that the new Raspberry Rally cookie will join its nationwide lineup for the 2023 Girl Scout Cookie season. The thin, crispy cookie is infused with raspberry flavor and dipped in a delicious chocolaty coating. Raspberry Rally gives devoted Girl Scout Cookie lovers yet another reason to be excited for the upcoming cookie season. This must-have new cookie will be the first in the Girl Scout Cookie lineup to be exclusively offered for online direct shipment only, in limited quantity , enhancing girls’ e-commerce sales and entrepreneurial skills. Raspberry Rally will be available nationally during the 2023 Girl Scout Cookie season. Girl Scouts in Girl Scouts of the Chesapeake Bay area and across the United States will offer the Raspberry Rally cookie next season alongside favorites like Thin Mints® and Samoas® and Adventurefuls™.
Cookie season is an exciting annual event for Girl Scouts across the nation. Proceeds raised from in-person and online cookie orders directly benefit local councils and troops. When Girl Scouts run their own cookie business, they are a part of the largest girl-led entrepreneurial program in the world. Girl Scouts learn leadership, problem-solving, and community building through the Girl Scout Cookie Program, resulting in an invaluable experience that cultivates an innovative, entrepreneurial spirit.
The Girl Scout Cookie Program encourages girls to be risk takers, to think outside of the box, and to be confident in their own abilities. Whether they are working toward earning their Cookie Goal Setter badge as a Daisy or their My Cookie Business Resume badge as an Ambassador, Girl Scouts are learning qualities crucial for all forms of leadership and life-skills. The program embraces the understanding of the world of business, money management, and entrepreneurship. Cookie Business badges range anywhere from goal setting to learning effective in-person and online sales pitches, using market research, creating business plans, and implementing digital marketing campaigns.
Girl Scouts of the Chesapeake Bay kicks off cookie season on the Digital Cookie platform on December 10, 2022, so Girl Scouts, make sure your membership is renewed for the upcoming season and look for your Digital Cookie registration email on December 10th!